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“The primary reason that we carry them is that they’re local,” said Sonja Tuitele, the store’s communications director. Alfalfa’s 2.0 on Broadway and Arapahoe Avenue has featured Blue Mountain Arts cards since its opening in April. “The thought of buying a physical card and putting a stamp on it - there’s still a demand for that.”īlue Mountain Arts greeting cards are among the core card offerings of local grocer Alfalfa’s, which first began carrying the brand back in 1983 and continued to do so during its acquisitions by Wild Oats and later Whole Foods. “I think there’s room in the universe for both content cards and e-cards,” he said. Gall insists that neither e-cards nor increasing postage costs affect paper card sales in the least. In 1999, the family sold the e-card service, which was run separately from the greeting card company, to for a reported $910 million. “Nobody else has come close to what we do,” he said.Īnd that includes the e-card business, which Blue Mountain Arts co-founder Stephen Schutz started in 1996 with the couple’s son, future U.S. Gall, who’s been working for the company for 35 years, believes that because the poetic words gracing a Blue Mountain Arts card come from real letters and stories, they are able to uniquely capture universal feelings. “It’s very sensitive and relationship-oriented.” “We know that the poetry is unique to what we do,” he said. “We thought, ‘Well, if that store sold it, maybe we could just take off and go around the country and earn enough money to eat and live,'” Susan Polis Schutz said.ĭespite its growth over the years (15 employees has turned into more than 100), Blue Mountain Arts President Bob Gall said that the company has stayed true to its talent. When the copies sold out, they invested their savings in a pickup truck and camper, crammed it with posters and hit the road. They paired their talents, setting her poem against his design, and, at the urging of friends, sold the silkscreen prints in a local store. At the time, Susan Polis Schutz was a freelance writer who wrote poetry on the side, and Stephen Schutz was a physicist with a gift for artwork. More information is available on this page to assist you in cancelling your Blue Mountain membership.The husband-wife team moved to Boulder in 1969. Refunds may or may not be available for memberships that are cancelled early. All memberships renew automatically at the end of the paid period but can be cancelled at any time desired by the member. Monthly memberships are available for $4.99 per month, annual memberships are available for $19.99 and 2-year memberships are available for a price of $29.99. Memberships may be paid monthly, annually, or every 2 years. When signing up for the site, customers choose their membership renewal term. ![]() #BLUE MOUNTAIN CARDS FREE#Free trials will automatically convert to a paid membership at the end of the trial. #BLUE MOUNTAIN CARDS FULL#Members have unlimited access to the full library of cards to print at home and e-cards to send, personalized reminder notifications for birthdays and anniversaries, the ability to schedule cards to be sent up to 1-year in advance, and the ability to attach a gift card to an e-card before sending. #BLUE MOUNTAIN CARDS TRIAL#Memberships are available with a 7-day free trial for new members to Blue Mountain. #BLUE MOUNTAIN CARDS FOR FREE#Some services offered by Blue Mountain can be accessed for free without a membership. Other services offered by the Blue Mountain team include the ability to purchase gift cards via the site for an additional cost which can then be attached to and sent with e-cards directly from the site, the ability to make personalized stationery on the Blue Mountain website, and postcards that can be personalized on the website then posted to social media sites such as Facebook or sent via email to friends and family. Blue Mountain’s team includes artists, writers, musicians, marketing professionals, and technology professionals working together to create printable cards and e-cards for members to send to friends and family. Blue Mountain is a greeting card company and service. ![]()
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